You remember 1/3 of what you read, 1/2 of what people tell you, but 100% of what you feel

By all means, be clear and crisp, be brief, get to the point, be respectful of the time of others – but do not withdraw from those you are trying to engage.

Reach out to make the connection.  Show your humanity.  Tell a story.  Relate it to a real situation.  Raytheon makes systems that our men and women in uniform, and others, depended on for their safety.  I can’t tell you how meaningful it is when your employees receive a note from customers thanking us for making them feel safe.  It’s a wonderful feeling, believe me, and you can’t help but remember – 100% of the time. 

There is nothing more powerful than sincerely engaging others and revealing aspects of yourself.  One must be secure to do this.  It is this security which inspires the confidence of others.  Pretend someone asked you why it matters whether you do your job well or not.  It there’s no feeling in your answer, you may not have an answer.